"Phil was a great resource, consultant, and even coach. We learned a lot from him in a wide variety of marketing areas, and he gave us tools and ideas that will continue to pay dividends for a long time. He is very personally invested in the success of his clients, and a nice guy to work with too. I would definitely recommend Phil to companies facing marketing challenges or who want to up their marketing game."
-Adam Ozimek, Chief Economist @ Upwork
"As we enter a new phase of growth, I have been reflecting on the tremendous value we received from working with you. The three areas you had a significant impact were creativity, strategy and bigger, longer-term thinking. First of all, we did not want to spend $100,000 buying the obvious .com site. The URL you thought of is spot on. Not only does it differentiate us, it inspires action. As we moved through our logo and packaging design, you had a critical and experienced eye, always challenging us to have great images of our product and advising us on the best ways to differentiate our 7 SKUs. Your strategic, big picture advice to have more than one or two SKUs was absolutely brilliant. You reminded us that we want people to eat our product several times a month and the various flavor profiles allow that to happen without the consumer being bored. We have presented our product line to a caterer who serves 3000 school lunches a day. He intends to put our product on the menu several times a month, using the different flavors for the variety his menu requires...all thanks to your insight! This same advice has supported us as we move into retail. The retailers want to have enough variety to make an impact on the shelf. And in effect, we become our own competition! Thank you, Phil, and rest assured, we are eternally grateful and will be reaching out to you again as our needs change and opportunities evolve".
Food entrepreneur, British Columbia, Canada
